I'm Elizabeth.

I'm a graphic designer, 
hand-letterer, product shop owner and big fan of Pinterest. I run two Etsy shops and help other women build their dream business. I also create custom wood signs for sweet brides-to-be. Make sure to check out the blog for encouragement, inspiration, education and more.

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Finley James Floral Shop Branding | Personal Project

Every week day, I try to take at least 30 minutes a day to just let myself be creative. No expectations, no rules, just a simple creativity exercise. During my first week of working for myself, I decided to spend this time building a pretend brand based off of one of my favorite mood boards. I just had to name it after my puppy (#crazydogmom) and I’m so happy with how it turned out. Now, if Finley ever decides to open a flower shop, he’s all set.

I started with a basic idea: a flower shop in the South. I envisioned a woman-owned small business in a cute boutique part of town filled with window shoppers. The place would be impeccably decorated (taking a few hints from Joanna Gaines, no doubt.) The owner wants her shop to be a place that people love to come to, and she wants the bouquets she sells to bring joy and love into everyone’s home. She supports other local businesses and is proud to offer a section of handmade gifts in her shop. (Ok, seriously, if anyone knows a place like this in Dallas, let me know!)

Some business keywords to guide the branding process:

  • charming
  • welcoming
  • preppy
  • beautiful
  • spiritual

Finley James Floral Shop Branding

Finley James Floral Shop Branding

Finley James Floral Shop Branding

Finley James Floral Shop Branding

Whether you’re new in business or a seasoned veteran, I highly recommend taking time to do a project like this in your business. Think of the project you’d most love to work on, and then make it for yourself! It’s a great way to stretch your imagination and show potential clients the kind of work you do. Who knows, it might be exactly what they’re looking for!

What is one project you’ve been dying to work on in your business? Let us know in the comments or over on Instagram! We’ll be cheering you on forever, friend!

If you are interested in building a storied and beautiful brand for your creative business, schedule your free consultation with us today to talk more!

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