There are tons of ways to optimize your Pinterest to drive traffic to your website (see that freebie above to learn more!), but today we are going to focus on uploading your own pins to Pinterest.
Pinterest loves when you add fresh content (meaning that you’re not repinning other people’s pins but adding your own). So it’s smart to upload new graphics for your every so often, even if you’re linking to old content. (P.S. It’s also a good idea to write some evergreen content, which is content that is relevant no matter when it’s seen. This way, people are able to find your older posts and get to your website and/or Etsy shop!
There are two simple ways to upload pins to Pinterest.
1. You can go to a website and use the browser button to save images that appear on that webpage.
2. You can create custom graphics (that don’t necessarily appear on the web page you are linking to) and upload them directly to Pinterest. You can do this directly on Pinterest or with a third-party scheduler (I use like Tailwind.)
(P.S. Because I love Tailwind so much, I am a part of their affiliate program. This means I could make a small commission at no extra cost to you if you click that link and subscribe. I truly believe in their system and love sharing it with you!)
Both options are good and very simple to do. But if you want to have the best chance of your content being seen, I suggest you upload custom graphics that link to your content.
Uploading your own graphics is super easy. If you have a business account (left example), find the plus button at the top right of your page. If you have a personal account (right example), find it above your name on your profile page.
When you click on the plus buttons, you’ll be able to choose “Create Pin.” Then, you’ll see a box that let’s you put in a title, description, choose a board, and upload a photo.
It’s very important that you fill in all of these fields with relevant keywords. Pinterest is a search engine, so image what your ideal client would search in order to find your pin.
BTW, I go into more detail about keywords in our free Pinterest for Business guide!
Now that you know how to add custom graphics and photos to Pinterest, you’re one step closer to growing your traffic and getting more eyes on your content! I love chatting about Pinterest, so find me on Instagram if you have any questions about marketing with Pinterest!
P.S. If you’re looking for one-on-one help with growing your business with Pinterest, check out the services I’m currently offering for creatives just like you!